Social Media’s New Photography Trend Features Niagara Falls

A spectacular new media trend is showcasing breathtaking views of Niagara Falls to a new audience.  As the hotels began to welcome guests back to Niagara Falls in the spring, an iconic new movement emerged fueled by tech savvy travelers and social media influencers.

Affectionately dubbed “Girl in the Bed” at the hotels, guests reserve guestrooms and suites overlooking Niagara Falls and stage stunning photographs and selfies to share on social

Marriott on the Falls Guestroom Selfie
Photo Credit @mervefiglali

network feeds. By moving mattresses and bedding to the floor or posing in front of the floor to ceiling picture windows found in many of our fallsview rooms, guests are able to capture the striking images with the Falls as a backdrop which are enhanced by the room’s natural lighting; which is considered a key element in a good image. The trend which first garnered attention after an influencer post at Niagara Falls Marriott Fallsview Hotel & Spa, and quickly spread to Marriott on the Falls. The hotels were inundated with requests and comments from guests clamoring to get the perfect shot, with many asking for the exact room number. A step which is not necessary, as each property is comprised of more Fallsview rooms than not, and all of the rooms at Marriott Fallsview Hotel featuring a Fallsview.

With views like nowhere else other in the world, this experiential selfie trend captures a vision of the majestic landmark in the new form which is widely considered the most prominent cultural phenomenon in media today. Shot primarily on a smartphone with the intended use for social media sites like Instagram and Facebook, the images have brought increased attention to Niagara Falls which is already one of the most photographed sights in the world.

Taking the perfect selfie is not an easy task, with multiple factors including lighting, shadows, angle, and filters coming into play, however, guests have discovered that they can count on our hotels to always provide the perfect backdrop.

Are you ready for your Niagara Falls selfie? Here are some tips to follow for the perfect picture

  • Lighting can make or break your shot and natural light is best. Experts suggest that you should turn towards a window with natural light, and that sunlight streaming in a window is the best beauty product you can’t buy.
  • Apps and Filters can enhance a beautiful shot, with airbrushing technology even built in to some smartphone cameras, but don’t over edit. Use a light touch and only apply subtle changes.
  • Know your angles, composition and placement in your photo is important. A rule of thumb is your eye-line should be 1/3 from the top of the frame and either to the left or right of centre – not the middle for a modern approach.
  • Avoid shadows unless the tone is purposely moody.

Now that you know the basics, jump on the trend and reserve one of our Fallsview Rooms and capture your shot!

Tag our hotels on Instagram and we may share your image on our channels!

  • @marriott_fallsview
  • @marriottonthefalls

Sipping Moonshine in Niagara Falls at Niagara Distillery

With a sweet start and a kick to finish, Niagara Distillery Moonshine may just be the perfect spirit!Niagara Distillery Moonshine

The once bootlegged spirit is on-trend and is gaining prominence across all age groups. At Niagara Distillery, we have seen a rising interest in the spirit which is one of our six signature spirits. Situated across from Niagara Falls at the corner of Falls Avenue and Clifton Hill, Niagara Distillery is the only location within 20km of the Falls to distill this special spirit and where you can embrace the Moonshine trend for yourself.  Guests will find it featured on the menu and can also purchase 750ml bottles to enjoy at home.

Despite a hefty 45% ALC/vol ratio, Moonshine is more versatile than you may imagine. Big, bold and ambitious, it proves alluring in every season. Its mild burn provides balance when splashed in a summer cocktail like our Caramel Apple Haze or Blue Moonshine Mojito, or can be sipped on its own for warmth on a chilly day after exploring the Falls.

Niagara Distillery Moonshine boasts the hallmarks of the traditional spirit; sweet, bold, and just a bit of heat to finish. The Niagara Distillery recipe teases with sweet corn distillate, but packs a wallop of rye heat to finish. Best enjoyed with friends, Niagara Distillery Moonshine has a personality that matches the Falls themselves; sweet like the romance of Niagara, but sharp like the rocks below.

In addition to Moonshine, Niagara Distillery spirits include Vodka, Rum, Gin, Canadian Whisky and Single Cask Whisky.

When you come for drink, stay for the BBQ! Niagara Distillery features a menu of award-winning Billy Bones BBQ including low & slow cooked pork ribs caramelized with Billy Bones sauce, mouth-watering pulled pork sandwiches, juicy burgers and more.

A Record Setting Day in Niagara Falls

This April marks the 20th anniversary of the largest Easter Egg hunt in the history of Niagara Falls. The date was April 14, 2001, and a group led by Hershey Canada, Canadian NiagaraHershey Egg Hunt Hotels, Niagara Falls Tourism, the City of Niagara Falls and the Niagara Parks Commission teamed up to set a Guinness World Record.

Organizers and volunteers including Hershey Chocolate World Niagara Falls placed more than 300,000 chocolate eggs throughout Queen Victoria Park, and invited children ages 3-12 to participate.

Grouped into three age categories, participants set out to gather as many of the delicious chocolate eggs as they could find, with hopes of finding special “Golden Eggs” along the way which led to greater prizes.  Those lucky enough to gather a Golden Egg were rewarded with exciting prizes such as roller blades and Razor Scooters, and were entered into a draw for the chance of winning the grand prize trip for four to Walt Disney World.

More than 7,000 children participated in the egg hunt, which certified the free Niagara Falls event with the Guinness World Record for the Largest Easter Egg Hunt.

Niagara Falls Weddings

With restrictions on travel and gathering guidelines, engaged couples are re-imagining their wedding plans.  Couples are planning small, intimate weddings with many are choosing the destination to also host their honeymoon.

Niagara Falls is a popular destination for ceremonies and receptions with the beauty of Niagara Falls Sheraton on the Falls Hotel and the Niagara Region making for an epic back drop to the most magical day.  With intimate affairs becoming the “norm”, it is now all about the details and experiences. Unique event and function space, private celebration venues, and outdoor sites featuring views of the spectacular Falls are top of the list, and several hotels in the area offer such spaces.

Beyond the wedding venue and the amenities it offers, couples adore Niagara Falls weddings for the stunning photography locations that are close by, and in some cases may even be directly across the street.  Expertly manicured gardens and scenic natural spaces create stunning wedding photos newlyweds are proud to share with friends and family who may not have been able to attend.

Couples who may have opted for a destination wedding , are now looking closer to home and redefining the term to no longer include a flight. Inquiries for a Niagara Falls wedding are being made from couples travelling within the province and across the country.

Hand in hand, and living up to the moniker of Honeymoon Capital of the World, Niagara Weddings and Niagara Falls Honeymoons are on the rise. Short celebratory getaways called “minimoon” or “nanomoon” are gaining in popularity, think of luxurious suites with well-appointed amenities.

From Niagara’s first class accommodations, fallsview wedding venues, award winning Niagara Wineries, and some of the best Niagara Falls culinary are just a short trip or an extended road trip away.

Let us help you plan a Niagara Falls Wedding that is incredible and effortless, so you can enjoy the day with your special guests in our special location.

For more information or to inquire further, please visit

Tips To Build The Perfect Getaway

Studies have shown that anticipating a trip and that planning to get away is beneficial to mental health and happiness.  With recent travel surveys revealing that the demand for travel will exceed pre-pandemic levels and many hotels offering flexible policies, now is the time to book your trip. More than 60% of those surveyed had spent time in the last week planning and researching potential trips, with half of the respondents having spent up to 5 hours planning and some even booking multiple trips!

As the excitement to get out and see the sights grows, we wanted to share our tips for planning a vacation.

1. Be InspiredHornblower Niagara Cruises

A quick search in your favourite browser or on Instagram will lead to thousands of stunning photos of your potential destination which will keep you motivated, and will most likely lead to new adventures you hadn’t even considered. For example, a guestroom at a Niagara Falls Hotel with a view of the majestic Falls is a breathtaking way to start and end a day.

2. Keep It Fun

The research and budget process of planning can be overwhelming, so always keep your goal in mind – which is to create a thrilling adventure full of memories.  Budgeting is key, and to reduce stress keep your budget reasonable. Use all available research tools to ensure your plan covers what you hope to see and experience.  We suggest subscribing for email newsletters for hotels, attractions and restaurants so you are among the first to know about special offers, packages and discounts.

3. Be In The Know

Like or follow feeds for your prospective hosts, not only will promotions be posted, but you will also learn about special events and new and noteworthy items thanks to the immediacy of the channels. Is your favourite artist performing in Niagara Falls during your stay – perhaps; the city now offers two live entertainment venues, and concert announcements make for great posts!

4. Don’t Miss Your Chance

As the number of potential visitor’s increases, availability will decrease and you don’t want to miss your opportunity to get the room you have your eye on. Travel experts are recommending that you book in advance thanks to flexible policies most locations are offering.  You will find that hotels and attractions are offering flexible cancellation and deposit policies, so if you find a special rate for your location, review the policies and make your reservations.  Unless a deposit or full pre-payment is required, then credit card charges for your stay don’t hit your balance right away and if the cancellation policy is flexible then it’s a great incentive to book early.

We hope these travel tips will help inspire you as you research your next great adventure, and hope that your plans will include Niagara Falls!

A Live View of Niagara Falls

If you are tiring of the view out of your window, we invite you to see the view from ours!  Experience a breathtaking view of Niagara Falls, anytime and from anywhere with our LIVE WEBCAM. Positioned 23 storeys above Falls Avenue, at the Sheraton on the Falls Hotel, our webcam is aimed precisely to offer the best views of the American Falls, Bridal Veil and Canadian Horseshoe Falls.

Check in at any time of day to enjoy a view like nowhere else in the world!

We look forward to having you experience the power and beauty of the Falls in person, but in the meantime we hope that you will find the view inspiring.

See the Live Webcam

sheraton on the falls webcam

Giving the Gift of Niagara Falls

Wrap up the excitement of Niagara Falls this holiday season! Share the adventure with family and friends and surprise them with a Gift Card or an Open Ended Gift Package.  With a variety of Gift Cards available, and at denominations of choice this is gifting made easy.

Falls Avenue Resort Gift CardFalls Avenue Resort Gift Card

The perfect gift for everyone on your holiday list! Falls Avenue Resort Gift Cards are valid at all hotels, restaurants, and shops on the 20 acres Resort and give the recipient the most flexibility for their gift. From a family getaway to a couple’s escape, guests can redeem their gift card to suit their travel. Whether it’s dinner at the Prime Steakhouse-the #1 Restaurant in Niagara Falls on TripAdvisor, to a stay directly across from Niagara Falls at the Sheraton on the Falls, or sweet treats at Hershey’s Chocolate World Niagara Falls – guests can do it all with a Falls Avenue Resort Gift Card.

Buy a Gift Card

Open-Ended Package

If you are looking for something a bit extra this year, consider a Falls Avenue Resort Open Ended Package. This is a great option for Couples who love to travel and experience the area, this package bundles adventure including hotel accommodations, dining gift cards, spa credit, wine tour & tasting passes and more.  You can purchase this package based on Summer or Winter travel, Weekday and Weekend stays, and your choice of hotel; either Sheraton on the Falls or Crowne Plaza Niagara Falls-Fallsview.  Your giftee then only has to make a reservation to suit their schedule.

Give a Gift Package

Marriott Hotel Gift Cards

Marriott Gift Card

Gift travel valid for two exceptional hotels in the Fallsview Tourist District with Gift Cards for Marriott Fallsview Hotel & Spa or Marriott on the Falls.

Marriott Fallsview is a leader in Niagara Falls, and rated the #1 Fallsview Hotel in Niagara Falls, also all of the rooms at the hotel are Fallsview Rooms.  The four-diamond hotel is home to a luxury Spa-Serenity Spa by the Falls, and Morton’s Grille renowned for casual elegance and spectacular views of Niagara Falls.

Located across the street, the Marriott on the Falls holds the enviable distinction of being the closest hotel to Niagara Falls. Putting guests steps from top rated attractions, featuring newly renovated guestrooms and Milestones on the Falls Restaurant featuring a globally inspired menu overlooking the Falls.

Buy A Marriott Gift Card

Regardless of the option you choose, the recipient is sure to appreciate the gift of a Niagara Falls visit this holiday!

Winter Festival of Lights to Brighten 2020

A Niagara Falls winter tradition is lighting up the night and brightening spirits!  The iconic Winter Festival of Lights began delighting visitors on November 14, 2020.

Canada’s largest free outdoor light festival, the Winter Festival of Lights features more than 3 million sparkling LED lights and displays along an 8km stretch of the Niagara Winter Festival of Lights Polar BearsParkway, throughout Dufferin Islands and Queen Victoria Park.

Festival viewing is a perfect winter destination that can be completed safely from the comfort of your car or if you wish to get a closer view of the magical displays, you can access areas on foot. Displays are positioned with plenty of space to adhere to social distancing protocols to provide a relaxed and safe experience.

Here is a quick guide to the key areas of the Festival:

New For 2020

Be on the lookout for 10 new installations to the festival.  The new 3D displays include larger than life polar bears, Rudolph the Red Nosed reindeer, an outstanding gingerbread house, and the Misty Kids village.

Niagara Parkway

Signature illumination displays can be viewed starting from the bottom of Clifton Hill and travelling an 8km stretch.  Along the scenic drive you will encounter the popular Canadian Mountie display, Noah’s Ark, brilliant heralding Angels, and light wrapped trees that shine in the dark.

Dufferin IslandsTouring Winter Festival of Lights

This 10-acre series of islands and walkways is a popular picnic area in warmer months, but in winter it shines as host of some of the Festival’s most beloved displays.  The nature theme features Canadian wildlife in brilliant light.  From a life size moose, to “Harvest Moon” featuring animated ducks, and a show stopping Woolly Mammoth.

Queen Victoria Park

The beautiful park that sits opposite Niagara Falls is home to iconic displays. Shimmering blue and white lights of the Zimmerman Fountain welcome guests to Queen Victoria Park, a colourful collection of spiral trees sits at the base of Murray Hill, and old growth trees throughout the park are dripping in light to resemble Spanish Moss trees and light up walking paths.

Since its inception in 1982, the festival has grown in popularity and size garnering numerous travel and tourism industry awards and draws an audience of more than 1 million guests annually.

Experience the festival and the nightly illumination of the Falls from the comfort of a Fallsview Room – Book a stay!

Magnificent Tours Announces Two New Tour Experiences

With the fresh, crisp air and nature’s scenic colors about to change, the Fall Season is a beautiful time to visit Niagara Falls. If you’re looking for an unforgettable experience to explore Niagara, look no further. Magnificent Tours offers a wide range of guided tours showcasing the best of Niagara Falls. Whether you are looking to experience the nature, the Rainforest Cafe Niagara Fallshistory, or the excitement of top attractions in Niagara Falls, there is a tour perfectly right for you. Each tour includes transportation by motor coach, and is hosted by an expert guide.

Magnificent Tours is Niagara’s largest Tour Company, and creates simply the best Niagara Falls Tour experiences.  Visitors this Fall will have two additional tour options to choose from, which are available as of September 2nd.

NEW – Niagara Falls Family Adventure Tour:

This remarkable tour is designed with the entire family in mind! We have combined thrilling and iconic Niagara Falls attractions with one of a kind experiences for an afternoon of fun, adventure and memorable moments.  This tour includes a meal at Rainforest Cafe!

NEW – Niagara Sip & Sizzle Wine, Beer & BBQ Tour:

A classic sip & sizzle afternoon! This tour is ideal for foodies and sippers with stops at two of Niagara’s highly regarded wineries, an award winning craft brewery, dinner at Niagara’s craft distillery featuring legendary Billy Bones BBQ and a stop to shop.

Niagara’s Best Tour:

This tour is perfect if you only have a few hours to spare and still want to experience the Falls. At 3 hours in duration, this tour packs a punch of adventure and provides visitors with access to iconic Niagara Falls attractions.

Niagara Wine Tour:

Spend the afternoon visiting the Niagara Wine Region with one of our expert tour guides

Private Limousine Tours:

Travel around Niagara Falls in a luxurious private limousine. Go wherever you want, spend as much time as you want at each destination and know that you have safe transportation wherever you go. Private limo tours in Niagara Falls are perfect for wine tours, bachelorette and bachelor parties, wedding groups, honeymoons and for any couple or group that wants a private Niagara Falls tour experience.

Custom Group Tours:

Get private chartered shuttle transportation for your group with a customized fully guided group tour. We accommodate groups from 20-300 people, providing safe transportation and expert guides for whatever itinerary you want to pursue. We can help you plan your trip or take you exactly where you want to go. Contact us for more information.

To learn more, please visit and book your Niagara Falls Tour today!

Experience the #1 Italian Restaurant in Niagara Falls

Niagara Falls is home to exceptional dining experiences for a multitude of cuisines, and that includes Italian.  If you are in the tourist district and looking for an elegant Italian meal, Massimo's Italian Fallsview Restaurantlook no further than Massimo’s Italian Fallsview Restaurant.

Located at the Sheraton on the Falls hotel, the spectacular Restaurant is Rated #1 Italian Restaurant in Niagara Falls on TripAdvisor.  The World’s largest online travel community. Guests who visit enjoy great food, great wine and a spectacular view of Niagara Falls.

Dinner & Dessert

An enticing menu that blends fresh and delicious ingredients from throughout the Niagara Region to form the best Italian cuisine. The appetizers and entrees will make for satisfying and memorable dining experiences featuring fresh vegetables, meat, seafood and more. To complement the dinner menu comes a selection of delectable desserts, crafted with unique artisan flare to end your meal.


The restaurant is recognized for offering a wide selection of world-renowned wines. Guests can indulge in noteworthy reds, whites, and dessert wines from Niagara, Italy, and beyond to enhance their meal.


Massimo’s location on the Fallsview Dining Level of Sheraton on the Falls provides spectacular views of Niagara Falls from the dining room’s floor to ceiling windows. Guests can dine in direct of the Falls with its scenic backdrop, overall making it an unforgettable dining experience.

To Make A Reservation, please visit